Our Mission and Vision

Our mission is to enable a greater number of young citizens to participate actively in society.

We do this by equipping children and young people with the knowledge, skills and confidence to make a positive difference to the society in which they live – locally, nationally and globally.

Everything we do relates to our vision for society: one that is fair and inclusive, based on a strong and secure democracy, and in which every person achieves their full potential as an active citizen that can help democracy, communities and society thrive.

Our mission drives this forward by getting young people ready to participate personally and in their wider communities.


The need for our work has never been greater

Communities are polarised. Citizens often feel disenfranchised. Unity and clarity are hard to come by despite access to more information than any generation before. The future health of our democratic society is dependent on young people learning to navigate their way through these difficult times and to become active, engaged and motivated citizens.

We believe passionately in democracy, as the best means to create a fair, just, and equal society. We also know that the skills and confidence to thrive in modern society need to be cultivated and inspired in every child.

Young people are crying out to shape the world around them. And that’s why we’re here.

Since 1989 we have helped young people understand society’s democratic structures, and the rights and responsibilities of its citizens. But we do much more than that. We help them engage in debates and decision-making processes that affect their futures – from the ramifications of Brexit and global economics, to our national and local electoral systems and beyond.

We’ve challenged ourselves over the coming decade to help more young people than ever gain the knowledge, skills and confidence they need to become active citizens and make a positive contribution to their communities. We see they are ready to navigate institutions and hold power to account; to be their leaders of tomorrow.

Read about how we accomplish our work below.

In this section

Our Values

We have high ambitions and we constantly challenge ourselves to meet our values. We aim to grow and take...

Strategic Goals

In our 10-year Strategic Plan, published in 2017, we set out four goals to help us achieve our vision...

Theory of Change

Our goals for change Our Theory of Change shows how our range of programmes and activities are designed to...


Young Citizens believes that active citizenship should be an essential part of children and young people’s education. Each year...

Importance of citizenship education

Why is citizenship education important? Citizenship education gives people the knowledge and skills to understand, challenge and engage with democratic society including politics, the media, civil...


We work alongside trusted partners to further our reach and impact. We are proud to work with a broad...